Hong Kong has been a unique convention and exhibition centre in the region. Different exhibition venues in particular the Hong Kong Convention and Exhibition Centre (HKCEC) and others, contribute altogether 160,663 square meters of exhibition space.
With the increasing demand, challenges of "limited space" and "tight schedule" are faced. To maximize the use of the available space of the exhibition halls, effective ways to assign the booths in an exhibition hall to different exhibitors so as to increase the flow of potential visitors at different booths and direct potential visitors explicitly to the relevant booths for better matchmaking are both desirable for service enhancement.
The key underlining information needed is the knowledge about the detailed flow of the visitors. In the light of the increasing demand, the LSCM R&D Centre is engaged in the project which proposes to address the challenges by developing an indoor location analytics system (ILAS) that
- Track the movement of the visitors via the WiFi and/or Femtocell technologies (location-based system), and
- Analyze the movement data for computing the visitors’ preference profiles and recommending them relevant booths (location analytics)
This system brings new opportunities to different stakeholders in the exhibition and convention industries. Buyers and exhibitors will have their matchmaking costs reduced and thus their levels of satisfaction increased. With the collected movement data stored at the backend analytics server, the exhibition organisers are provided with decision support for better booth arrangement of exhibitors as well as supportive information for promoting exhibitors for sub-optimal booth areas. |
